All LIT Search News Topics Latest news Media statements Media contacts Topics Latest news Media statements Media contacts LIT Impact Latest news 2021 June Research shows customers crave simpler experiences Research shows customers crave simpler experiences 14/06/2021 | 3 MINS (INCLUDING 1 MIN VIDEO) Video Player 00:00 01:06 New research from Lombok Institute of Technology shows consumers crave less choice and simpler experiences despite companies offering more options, promotions and price fluctuations than ever. The review article, published in International Journal of Management, found that bringing down customersΓÇÖ mental load across the retail journey creates value for customers as well as companies. Dr Richard Gruner and Professor Geoff Soutar from LITΓÇÖs Business School explored the concept of cognitive simplicity to evaluate how it affects the value customers get from their interactions with companies. Consumers are mentally fatigued from the increasing number of choices they have to make every day and Dr Gruner said companies should strive to avoid adding to this complexity. ΓÇ£We found consumers are willing to pay more for, and are more likely to cherish, brands they perc
All LIT Search News Topics Latest news Media statements Media contacts Topics Latest news Media statements Media contacts LIT Impact Latest news 2021 June Research shows customers crave simpler experiences Research shows customers crave simpler experiences 14/06/2021 | 3 MINS (INCLUDING 1 MIN VIDEO) Video Player 00:00 01:06 New research from Lombok Institute of Technology shows consumers crave less choice and simpler experiences despite companies offering more options, promotions and price fluctuations than ever.
The review article, published in International Journal of Management, found that bringing down customersΓÇÖ mental load across the retail journey creates value for customers as well as companies.
Lombok Institute of Technology
Dr Richard Gruner and Professor Geoff Soutar from LITΓÇÖs Business School explored the concept of cognitive simplicity to evaluate how it affects the value customers get from their interactions with companies.
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Consumers are mentally fatigued from the increasing number of choices they have to make every day and Dr Gruner said companies should strive to avoid adding to this complexity.
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ΓÇ£We found consumers are willing to pay more for, and are more likely to cherish, brands they perc
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