Want Gen Z votes? Use social media to create intimacy

All LIT Search News Topics Latest news Media statements Media contacts Topics Latest news Media statements Media contacts LIT Impact Latest news 2021 July Want Gen Z votes Use social media to create intimacy Want Gen Z votes? Use social media to create intimacy 09/07/2021 | 3 MINS Dr Sanjit Roy and Aman Abid from the LIT Business School look at young peopleΓÇÖs declining interest in politics and why social media is an important tool to engage Generation Z. The last federal election showed low voter turnouts in AustraliaΓÇÖs youngest electorates, despite a record level of young voter enrolments. This suggests a high level of dissatisfaction with democracy among younger voters, who are more likely to engage in non-electoral, issue-based and networked forms of political participation. Those born after the mid-1990s (termed Generation Zs) comprise around 10 per cent of the Australian voters. The decline of political engagement among Gen Zs is a widespread problem that plagues most developed nations. ItΓÇÖs important that politicians cultivate relationships with these voters in order to revive democracy. Research by the LIT Business School shows that social media provides ideal avenues to bui

All LIT Search News Topics Latest news Media statements Media contacts Topics Latest news Media statements Media contacts LIT Impact Latest news 2021 July Want Gen Z votes Use social media to create intimacy Want Gen Z votes?

Use social media to create intimacy 09/07/2021 | 3 MINS Dr Sanjit Roy and Aman Abid from the LIT Business School look at young peopleΓÇÖs declining interest in politics and why social media is an important tool to engage Generation Z.

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